Blar i Scientific articles på forfatter "Yu, Shubin"
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Breaking the psychological distance: the effect of immersive virtual reality on perceived novelty and user satisfaction
Talukdar, Nabanita; Yu, Shubin (Peer reviewed; Journal article, 2021) -
Designing Emotions for Health Care Chatbots: Text-Based or Icon-Based Approach
Yu, Shubin; Zhao, Luming (Peer reviewed; Journal article, 2022)Health care chatbots, which are being widely adopted by providers, offer many benefits to users [1]. However, the limited communication capabilities of chatbots hinder their interactions with humans [2]. Therefore, text-based ... -
How a “China-made” label influences Chinese Youth's product evaluation: The priming effect of patriotic and nationalistic news
Yu, Anqi; Yu, Shubin; Liu, Huaming (Peer reviewed; Journal article, 2022)This study is to verify whether and how a “China-made” label can influence online consumers' product evaluation as adding labels to highlight products' attributes has become an acquainted measure online by e-tailers/firms ... -
Measurement invariance of the modified brand luxury index scale across gender, age and countries
Yu, Shubin; Hudders, Liselot (Peer reviewed; Journal article, 2021)Many instruments have been developed to measure the perceived luxuriousness of brands, but one of the most frequently used scales is the ‘brand luxury index’ (BLI) from Vigneron and Johnson (2004) that distinguishes between ... -
Using Humor to Promote Social Distancing on Tiktok During the COVID-19 Pandemic
Xiao, Yi; Yu, Shubin (Peer reviewed; Journal article, 2022)To combat the spread of the coronavirus, many village leaders in China and mayors in Italy used multiple media channels to communicate the importance of social distancing and remind citizens to stay at home. TikTok has ...