Browsing Scientific articles by Author "Riegler, Verena"
Now showing items 1-1 of 1
-
The proximal self: Why material objects are particularly relevant for consumers' self-definition
Scharfenberger, Phillipp; Wentzel, Daniel; Warlop, Luk; Riegler, Verena (Peer reviewed; Journal article, 2023)Previous research has extensively investigated the relationships that consumers create and maintain with their possessions. However, little is known about why material objects (compared to immaterial ones) may be particularly ...