Blar i Scientific articles på tidsskrift "The Journal of product innovation management"
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Measuring the Knowns to Manage the Unknown: How to Choose the Gate Timing Strategy in NPD Projects
(Journal article; Peer reviewed, 2018)Stage‐wise timing of new product development (NPD) activities is advantageous for a project's performance. The literature does not, however, specify whether this implies setting and adhering to a fixed schedule of gate ...