Browsing Scientific articles by Subject "Bibliographic coupling"
Now showing items 1-1 of 1
-
Mapping of Journal of Services Marketing Themes: A retrospective overview using bibliometric analysis
(Journal article; Peer reviewed, 2021)Purpose Journal of services marketing (JSM) is a leading journal that has published cutting-edge research in services marketing over the past 34 years. The main objective of this paper is to provide a retrospective of the ...