Browsing Scientific articles by Journals "Journal of Consumer Psychology"
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Situated embodied cognition: monitoring orientation cues affects product evaluation and choice
(Journal article; Peer reviewed, 2013)Consumers generally prefer products that are easy to interact with. In three studies, we show that this preference arises from the fit between product orientation and monitored situational constraints. Flexible right-handers, ... -
Women seek more variety in rewards when closer to ovulation
(Journal article; Peer reviewed, 2013)We propose that women's increased generalized sensitivity to rewards during the fertile phase of the menstrual cycle causes them to seek more variety in rewards when they are in the fertile phase than when they are not in ...