Browsing Scientific articles by Author "Vossen, Alexander"
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An upbeat crowd: Fast in-store music alleviates negative effects of high social density on customers’ spending
Knöferle, Klemens; Paus, Vilhelm Camillus; Vossen, Alexander (Journal article; Peer reviewed, 2017)Research suggests that in-store crowding can lower customers’ spending, thus limiting overall benefits of high store frequentation. Here, we propose that this negative effect can be mitigated by adjusting store ambiance, ...