Browsing Handelshøyskolen BI by Title
Now showing items 4677-4696 of 6057
-
Scandi Chic or Nordic Noir – The Value of the Nordic Brand and the Effect of Consumer Affinity and Stereotypes on Behaviour among International Consumers
(Master thesis, 2018)In this thesis I have explored the effectiveness and implications of the relatively new construct of consumer affinity and its potential ability to determine or predict consumer behaviour and preference for brands and ... -
Scarcity as a marketing instrument : the roles of goal frames and perceived consumer competition.
(Master thesis, 2017)Purpose: This master thesis has three main objectives. The first aim is to investigate the influence of scarcity appeals on consumer purchase behaviors. The second aim is to investigate the moderator effect of goal frames ... -
Scener fra en finanskrise
(Working Paper Series;7/2009, Working paper, 2009)Industri – eller mer generelt virksomhet i internasjonal konkurranse – er med på å gi norsk næringsliv for øvrig og norsk offentlig forvaltning noe å måle seg opp mot. En mal for effektiv ressursutnyttelse. Om denne ... -
Scheel-utvalget: for mye – for sent
(Journal article; Peer reviewed, 2015)Forfatteren drøfter Scheel-utvalgets utredning av nytt skattesystem i et historisk og praktisk perspektiv, med særlig vekt på skattemessige rammebetingelser for norsk næringsliv og verdiskapning. -
Science mapping research on body image: A bibliometric review of publications in Body Image, 2004–2020
(Peer reviewed; Journal article, 2021)Science mapping is a methodology that combines quantitative analysis, classification, and visualisation to identify the composition and inter-relationships between bibliographic objects. Here, we used bibliometric science ... -
Science mapping research on body image: A bibliometric review of publications in Body Image, 2004–2020
(Peer reviewed; Journal article, 2021)Science mapping is a methodology that combines quantitative analysis, classification, and visualisation to identify the composition and inter-relationships between bibliographic objects. Here, we used bibliometric science ... -
Scientific, Smart & Safe: Sensor Technology as a Marketing Tool to Increase Restaurant Visits During COVID-19
(Master thesis, 2021)Inspired by the possibilities of novel IoT sensor technology, this master’s thesis tests a new way to encourage customer visits to restaurants at the time of the COVID-19 pandemic. Inspired by recent advances in sensor ... -
A scoring rule for factor and autoregressive models under misspecification
(Journal article; Peer reviewed, 2020)Factor models (FM) are now widely used for forecasting with large set of time series. Another class of models, which can be easily estimated and used in a large dimensional setting, is multivariate autoregressive models ... -
Se meg : Nasjonal kompetansetjeneste for personlighetspsykiatri
(Bachelor thesis, 2017)Vi har utarbeidet en kampanjeplan for vår oppdragsgiver Nasjonal kompetansetjeneste for personlighetspsykiatri (NAPP). Formålet er å hjelpe unge mellom 15-21 år å få tidlig hjelp for emosjonelt ustabil personlighetsfor ... -
Se opp fra skjermen: En holdningskampanje i samarbeid med Helsedirektoratet
(Bachelor thesis, 2018)Dette er en bacheloroppgave i kampanjeplanlegging som er en avsluttende del av studiet PR og markedskommunikasjon ved Handelshøyskolen BI Bergen. I samarbeid med Helsedirektoratet utarbeider jeg en holdningskampanje med ... -
Seafood markets in transition
(Peer reviewed; Journal article, 2022) -
Searching for flavor labels in food products: the influence of color-flavor congruence and association strength
(Journal article; Peer reviewed, 2015)Prior research provides robust support for the existence of a number of associations between colors and flavors. In the present study, we examined whether congruent (vs. incongruent) combinations of product packaging colors ... -
Searching for the sound of premium beer
(Journal article; Peer reviewed, 2020)One common definition of premiumness is as a higher quality and more expensive variant of a product than other members of the category or reference class. Premiumness can effectively be conveyed by means of different sensory ... -
Searching locally and globally: Applying Daniel Levinthal’s scholarship to international business
(Journal article; Peer reviewed, 2020)Daniel A. Levinthal has made several important contributions to the fields of strategy and management. His research has been pivotal in enhancing our understanding of interactions between the internal and external contexts ... -
Seasonal multisensory eating experiences in Norway and Colombia
(Journal article; Peer reviewed, 2023)Research on multisensory food perception suggests that most of our senses can influence eating experiences (Spence, 2020). The present research evaluates how different senses are engaged across country-specific eating ... -
Sectoral State Traditions – A Tool to Study Convergence of National Ideas in Policymaking
(Journal article; Peer reviewed, 2017)The sustainability of distinctive national policymaking traditions has been questioned in writings on ideas and their role in the policymaking process. This article proposes an operationalisation of national policymaking ... -
Sectorial interdependence and business cycle synchronization in small open economies
(CAMP Working Paper Series;2/2014, Working paper, 2014)Existing DSGE models are not able to reproduce the observed influence of international business cycles on small open economies. We construct a two-sector New Keynesian model to address this puzzle. The set-up takes into ... -
Segmentation in the B2B markets: Closing the gap between theoretical segmentation models and the actual segmentation practice
(Master thesis, 2021)There exists a gap between the implementation of advanced theoretical segmentation models and the actual practice of segmentation in the B2B markets. Practitioners have called forth the need for easy applicable guidelines ... -
Seks artikler om økonomisk vekst, renter og valuta
(CME Working paper series;2/2004, Working paper, 2004) -
Seksuell utnyttelse av barn over internett: rapport om analyse av teknologiske faktorer som påvirker produksjon og deling av materiale som seksuelt utnytter barn over internett.
(Research Reports;01/2023, Research report, 2023)