Frequent types of undertaken piuots and their external triggering factors: A multi-case study of software startups in Vietnam

Abstract

Software startups are companies positioning software as their primary value proposition, whose distinctive characteristics include an innovation focus, lack of resources, high uncertainty and time pressure, and rapid evolution (Nguyen-Duc et al., 2021). It has been reported that only some software startups could develop viable products or services right in the beginning, as for most, final products/services usually differed from what they planned to build in the inception phase (Bajwa, 2020). Moreover, the expectation of having competitive products/ services and rapid growth makes it a common practice for software startups to change their strategy incrementally or radically or in other words, make a pivot.