Entrepreneurship and uncertainty: a phenomenological approach
Master thesis
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Date
2023Metadata
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- Master of Science [1622]
Abstract
Uncertainty has been, for more than a hundred years now, a topic of
interest for both the economic and strategic literatures. While uncertainty is often
depicted as a generator of threats that ought to be thwarted by means such as
strategic planning, a part of the economic literature construes it as a source of
opportunities, as the sine qua non condition of entrepreneurial action even. The
entrepreneur would be this highly confident and energetic individual, willing to
embrace the uncertainty of his or her environment and leverage the opportunities
arisen from the chaos. Yet, although these theories (the most famous being Frank
H. Knight’s) have boasted important popularity and legitimacy over the years,
more recent research has started to put them into question, arguing that
uncertainty is much more than a macroeconomic concept and that it mainly hinges
on the individual’s experience of it. Thus, using a phenomenological approach,
this study aims at answering the following question: “ Compared to the
economic-strategic literature relating to entrepreneurship and uncertainty, how do
entrepreneurs actually experience and act upon uncertainty?”
This study brings forth a number of interesting insights on how
entrepreneurs conceptualize their role, the uncertainty of their environment, and
what factors influence their perception and appraisal of uncertainty among other
things. By studying entrepreneurial action and uncertainty as a lived experience,
we build on and nuance previous entrepreneurship and uncertainty theories.
Description
Masteroppgave(MSc) in Master of Science in Business, Strategy - Handelshøyskolen BI, 2023