Strengthening the role of communication departments: A framework for positioning communication departments at the top of and throughout organizations
| dc.contributor.author | Brockhaus, Jana | |
| dc.contributor.author | Zerfass, Ansgar | |
| dc.date.accessioned | 2023-09-18T10:56:20Z | |
| dc.date.available | 2023-09-18T10:56:20Z | |
| dc.date.created | 2021-08-23T22:21:31Z | |
| dc.date.issued | 2021 | |
| dc.identifier.citation | Corporate Communications. An International Journal. 2021, . | en_US |
| dc.identifier.issn | 1356-3289 | |
| dc.identifier.uri | https://hdl.handle.net/11250/3090037 | |
| dc.description.abstract | Corporate communications is often less successful when it is competing for influence with neighboring functions such as marketing or sales within organizations. This article addresses the internal positioning of communication departments by developing a conceptual framework which helps to understand, analyze and optimize their standing in organizations. | en_US |
| dc.language.iso | eng | en_US |
| dc.publisher | Emerald | en_US |
| dc.rights | Navngivelse-Ikkekommersiell 4.0 Internasjonal | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc/4.0/deed.no | * |
| dc.subject | Corporate communications | en_US |
| dc.subject | communication department | en_US |
| dc.subject | expectation management | en_US |
| dc.subject | impression management | en_US |
| dc.subject | positioning | en_US |
| dc.subject | perceptions | en_US |
| dc.subject | new institutionalism | en_US |
| dc.title | Strengthening the role of communication departments: A framework for positioning communication departments at the top of and throughout organizations | en_US |
| dc.type | Peer reviewed | en_US |
| dc.type | Journal article | en_US |
| dc.description.version | submittedVersion | en_US |
| dc.source.pagenumber | 0 | en_US |
| dc.source.volume | 27 | en_US |
| dc.source.journal | Corporate Communications. An International Journal | en_US |
| dc.source.issue | 1 | en_US |
| dc.identifier.doi | 10.1108/CCIJ-02-2021-0021 | |
| dc.identifier.cristin | 1928177 | |
| cristin.ispublished | true | |
| cristin.fulltext | preprint | |
| cristin.qualitycode | 1 |
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