The future of global strategy

Abstract

Global strategy, that is, theanalysis of strategy in an international context, has co-evolved with the dramatic changes in the global econ-omy in the 21st century. Research advances haveenabled a more sophisticated understanding of howfirms develop strategies in an increasingly turbulentglobal environment in which societal expectations,technological advances, and political decisions are allin a state of continuous change. In this article, wereflect and provide suggestions for how the field mayevolve on five key themes of global strategy: coopera-tion, coordination, governance, politics, and innova-tion. We also outline suggestions for future research onglobal issues that are gaining increasing centrality inbusiness decisions: climate change, artificial intelli-gence, and geopolitics.