| dc.description.abstract | Having an initial interest in new technologies and in particular in blockchain
technology, we discovered this year the world of WEB3, an ecosystem that
encompasses all the decentralized companies (DApp) located on public
blockchains. While learning about this technology and this environment, we
progressively noticed a certain theoretical and academic void concerning the
study of the business strategies of companies evolving in this domain.
Indeed, this is a new and very specific environment, which does not meet the
classical concepts of business strategy as we know them today.
Thus, we decided to structure our thesis around this issue in order to address
the following research question : What is the impact of the WEB3 specificities
on the strategies of the companies that evolve in it?
Having hardly found any literature on the subject, we mainly conducted a
quantitative and qualitative study through surveys and several interviews of the
different stakeholders in the creation of a DApp.
We then classified and analyzed the several types of strategies specific to
DApps: the internal organization of the companies, the technological choices,
the financing options, the governance decisions, and finally the issue of
community development.
This has allowed us to identify several findings that constitute strategic
guidelines or keys to understand and apprehend WEB3 correctly. Among them,
we can mention the importance of understanding the ideology of the
decentralized web, the value of technology, the implementation of a two-speed
strategy, and finally, the need to attempt to widen the market as much as
possible.
If they are taken into account, they should allow to understand the strategic
challenges of the WEB3 today and therefore increase the chances of success
for someone creating his business in this environment. | en_US |
