Impact of the decentralized economy of the WEB3 on the business strategies
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- Master of Science 
Having an initial interest in new technologies and in particular in blockchain technology, we discovered this year the world of WEB3, an ecosystem that encompasses all the decentralized companies (DApp) located on public blockchains. While learning about this technology and this environment, we progressively noticed a certain theoretical and academic void concerning the study of the business strategies of companies evolving in this domain. Indeed, this is a new and very specific environment, which does not meet the classical concepts of business strategy as we know them today. Thus, we decided to structure our thesis around this issue in order to address the following research question : What is the impact of the WEB3 specificities on the strategies of the companies that evolve in it? Having hardly found any literature on the subject, we mainly conducted a quantitative and qualitative study through surveys and several interviews of the different stakeholders in the creation of a DApp. We then classified and analyzed the several types of strategies specific to DApps: the internal organization of the companies, the technological choices, the financing options, the governance decisions, and finally the issue of community development. This has allowed us to identify several findings that constitute strategic guidelines or keys to understand and apprehend WEB3 correctly. Among them, we can mention the importance of understanding the ideology of the decentralized web, the value of technology, the implementation of a two-speed strategy, and finally, the need to attempt to widen the market as much as possible. If they are taken into account, they should allow to understand the strategic challenges of the WEB3 today and therefore increase the chances of success for someone creating his business in this environment.
Masteroppgave(MSc) in Master of Science in Business, Strategy - Handelshøyskolen BI, 2022