An investigation of whether retail companies can utilize the facilities at shopping malls in Norway in order to enable direct container deliveries through horizontal cooperation
Master thesis
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http://hdl.handle.net/11250/295529Utgivelsesdato
2015-08-07Metadata
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- Master of Science [1622]
Sammendrag
The core of this thesis is to explore how shopping malls in Norway are facilitated
for handling container deliveries. The purpose of this investigation is to identify
whether retail companies in Norway can benefit from a solution where imported
goods are delivered directly out to the stores at shopping malls, without moving
through a distribution center in Norway.
In the first part of our thesis we will provide background information that explains
the relevancy of the study. Based on this information we elaborate for the
objective of the study which results in our research question, which is formulated
as follows:
“How are shopping malls in Norway facilitated in relation to handling container
deliveries, and how would such an arrangement affect logistics costs and
flexibility for the goods owners?”
We have chosen a multiple case study as our research strategy because we are
dealing with a phenomenon that is relatively new in a real life context. Two cases
are applied in order to identify how shopping malls in Norway are facilitated with
regard to handling container deliveries. These cases are the shopping malls AMFI
Moss and Strømmen Storsenter. In addition, we have chosen to look at four retail
companies in the clothing industry when identifying the interests of the goods
owners. The data in this study was collected through interviews and observations
as primary sources in addition to different sources of secondary data.
Our findings show that both our chosen shopping malls are able to handle
deliveries of containers, even though Strømmen Storsenter is better facilitated
than AMFI Moss. In addition, our findings prove that there is a potential for cost
savings if the goods owners utilize the possibility of container deliveries to
shopping malls in Norway.
In the last section of this paper we present the limitations of our study. These
limitations are the basis for our suggestions for future research.
Beskrivelse
Masteroppgave(MSc) in Master of Science in Business, Logistics, operations and supply chain management - Handelshøyskolen BI, 2015