Exploring the Interplay Between Digitalization and Sustainability in the Maritime Industry
Master thesis

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Date
2021Metadata
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- Master of Science [1822]
Abstract
The following Master thesis investigates the interplay between two of the current
important and pervasive trends: digitalization and sustainability. The academic
literature shows how these trends impact business separately but not together.
However, as digitalization and sustainability share some common goals, and the
business side provides evidence that these trends are developed together, we
investigate whether such interconnection exists and what is the nature of it. As
theoretical lenses, we choose the Activity-Based view, Resource-Based view, and
Institutional theory. An inductive multiple case study is the most suitable research
method. The marine industry was chosen because it currently experiences the
influence of both trends.
Description
Masteroppgave(MSc) in Master of Science in Business, Strategy - Handelshøyskolen BI, 2021