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The relationship between digitalization and profitability A cross-sectional study of firms in the Norwegian shipping industry

Lornstad, Åshild Turmo; Viken, Mari Rosvoll
Master thesis
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URI
https://hdl.handle.net/11250/2823847
Date
2021
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  • Master of Science [1116]
Abstract
In this paper, we study the relationship between profitability and the level of

digitalization of firms in the Norwegian shipping industry. We found the

digitalization level by using a Likert scale on a survey sent to companies within

this industry. Our main goal with this study was to investigate whether there is a

correlation between profitability and the level of digitalization, and to identify

whether this correlation is positive or negative. The subject was chosen based on

the lacking research within this field.

In addition to using cross-sectional data on digitalization, we collected data on

years since the digitalization started, ROA as a measurement of profitability, the

age and the size of the company, all calculated from 2019. We retrieved 39 usable

responses to our survey, which were used as the sample size.

The results of our regression models were inconclusive, meaning that we could

not conclude with the null hypothesis or the alternative hypothesis. Because

digitalization will only affect the operating part of companies, other drivers

affected by the market will not be influenced. We believe our results are a

consequence of not straining out the unaffected drivers, and not because

digitalization has no impact on the profitability of firms in the Norwegian

shipping industry.
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Masteroppgave(MSc) in Master of Business - Handelshøyskolen BI, 2021
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Handelshøyskolen BI

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