The (non)use of likes, comments and shares of news in local online newspapers

Abstract

This paper utilizes a nationally representative survey to gauge the ways in which media users engage with their local newspapers by using features that allow for sharing, liking, and commenting. The main results indicate that significant predictors for different types of news engagement vary, but that age and education emerge as two of the more interesting varieties. Implications are discussed—for instance, how both psychological and behavioral experiences constitute the concept engagement and how our results challenge the technology-optimistic argument that social media presence on a newspaper website promotes audience engagement in the journalistic process.