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A study of artificial intelligence in relation to organizational change

Nguyen, Mai Linn; Nydal, Roshiel Angela
Master thesis
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2637123.pdf (1.949Mb)
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https://hdl.handle.net/11250/2688377
Utgivelsesdato
2020
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Samlinger
  • Master of Science [963]
Sammendrag
The pace of change in the evolving business environment has never been higher, and

as a part of the broader automation movement, artificial intelligence (AI) will have a

fundamental impact on the way we do business. This thesis aims to gather knowledge

of how AI is influencing change management and organizational changes. A

conceptual model based on the research question and the theoretical review is

developed, consisting of the following categories: goals and strategy, engagement,

and impact, and reactions. The model serves as a starting point for this thesis and the

data collection. Thus, this thesis aims to gather knowledge of how artificial

intelligence is influencing change management and organizational changes, mainly

how factors such as goals and strategy, engagement, and impact, and reactions

influence the effect of change concerning digitalization within artificial intelligence.

To explore and examine our research problem, we conducted a qualitative study with

explorative research design and in-depth interviews as a method. We did a pre-project

to gain more information, understanding, and progress about the topic in general. The

study is conducted at two different companies, Claims Link, an independent

settlement company, and Aibel, a leading service company within oil, gas and

offshore wind industries. We wanted to gain insight into the implementation of a

digital co-worker called “Sødde” at Claims Link, and the implementation and

development of a logistic based AI system called Master Material Data (MMD) at

Aibel.

The findings indicate that focusing on goals and strategy and engagement might

succeed in having motivated and committed employees and positive reactions and

emotions, and further resulting in positive effects regarding the implementation of

digitalization within artificial intelligence. Thus, this study provides insight into

change management and the broader automation movement and the implementation

of artificial intelligence. Theoretical and practical implications and limitations are

also discussed.
Beskrivelse
Masteroppgave(MSc) in Master of Business - Handelshøyskolen BI, 2020
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Handelshøyskolen BI

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