Drivers for M&As and Strategic Alliances: an Industry Based Analysis
Master thesis
Permanent lenke
https://hdl.handle.net/11250/2686973Utgivelsesdato
2020Metadata
Vis full innførselSamlinger
- Master of Science [1800]
Sammendrag
Business ecosystem is a key concept that is nowadays ever more present in
managers’ minds and is studied in many industrial business articles and research
papers. A business ecosystem is the network of all actors that take part in the
creation and delivery of a product and it includes all entities involved in the
activities (Basole et al 2015). Similarly to what happens in nature, firms within an
ecosystem may either survive or cease to exist (Moore 1993). For this reason, in
an increasingly globalized world, the concept of business ecosystems is of upmost
importance in every firm’s mind and it is seen as a fundamental way to gain
knowledge, know-how and a stable competitive position within a market.
Research suggests that firms can’t live in isolation, but rather, must interact with
one another. Interacting through cooperation and competition, in fact, firms are
able to innovate, support each other and progress (Moore 1993). Firms that work
together in ecosystems are granted significant benefits as collaboration allows for
the creation of synergies, risk sharing in development and ability to respond to
external environmental changes (Thompson 2017 and Basole et al 2015). Above
all, aggregating in business ecosystems, through formal agreements in particular,
also represents a way to achieve resources and capabilities which are driver of the
heterogeneity that allows to achieve sustained competitive advantage (Barney
1991).
Beskrivelse
Masteroppgave(MSc) in Master of Science in Strategic Marketing Management - Handelshøyskolen BI, 2020/Masteroppgave(MSc) in Master of Science in Marketing
Analytics and Metrics, Handelshøyskolen BI 2020