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E-scooter – convenience versus environment: a green innovation value chain analysis of transportation in urban areas

Dahl, Anne; Haug, Jens Arne
Master thesis
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URI
https://hdl.handle.net/11250/2686675
Date
2020
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  • Master of Science [963]
Abstract
Abstract

The need for more sustainable transport methods have been highlighted due to

challenges such as traffic congestion, greenhouse gas emissions and pollution in

urban areas. The shared electric scooters have become increasingly popular and

have been promoted as a solution to the mentioned problems. However, this type

of micromobility has been prone to criticism and the demand for stricter

regulations has intensified. This master thesis applies the Green Innovation Value

Chain (GIVC) as a framework for analyzing the environmental and financial

performance across the links of five stakeholder: manufacturer, distributor,

customer, government and environment. In this case, the shared e-scooters are

compared with the more conventional alternative, public transit. From the results,

we conclude that public transit is more attractive, both financially and

environmentally, than e-scooters. Especially for the governments and the

customers, as well as the environment, e-scooter proves to not be comparable with

public transit.

Keywords: green innovation value chain; e-scooters; shared micromobility; public

transit
Description
Masteroppgave(MSc) in Master of Science in Business, Marketing - Handelshøyskolen BI, 2020/Masteroppgave(MSc) in Master of Science in Strategic Marketing Management - Handelshøyskolen BI, 2020
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Handelshøyskolen BI

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