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Narratives of change in OBOS and ManpowerGroup: Temporal perspectives on gender equality

Dokka, Cecilie; Studsrød, Amalie Stäheli
Master thesis
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2603008.pdf (2.908Mb)
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https://hdl.handle.net/11250/2686460
Utgivelsesdato
2020
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  • Master of Science [963]
Sammendrag
The founder and CEO of SHE, Heidi Aven has built an index that will help

companies uncover gender imbalance in their organization. The goal is to use hard

facts to close the gender gap. Gender equality has become a challenge of our time,

and organizations need to take steps to realize the many benefits and opportunities

that lie within this field. In order to reach the global goal to achieve gender

equality and empower all women and girls, companies need to get on board and

be a part of the change that is a human right.

For this thesis, we have analyzed the work of ManpowerGroup and OBOS with

gender equality. The reason why we chose these organizations is because of their

high score on the SHE Index. To examine the organizations’ success, the thesis

presents several success factors that have made them successful with gender

balance. Additionally, the thesis investigates OBOS and ManpowerGroup’s

journey toward gender equality with the use of narratives on the past, present, and

future. These factors applied to theories of Positive Organizational Scholarship,

Appreciative Inquiry, and ethical- and inclusive leadership. After interviewing 11

participants from different departments and roles, we outline findings and

discussion in connection with theory to then reach a conclusion. Our main

findings from this research are: a leadership responsibility, important to have

clear objectives and evaluate these regularly, systematic and structured work in

terms of role models, programs, and flexibility, and aware of the potential for

improvements in part of the organizations.
Beskrivelse
Masteroppgave(MSc) in Master of Science in Business, Leadership and Change - Handelshøyskolen BI, 2020
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Handelshøyskolen BI

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