|dc.description||Masteroppgave(MSc) in Master of Science in Leadership and Organizational Psychology - Handelshøyskolen BI, 2019||nb_NO
|dc.description.abstract||The way people handle conflicts differ from one culture to another culture, but
why are the cross-cultural research findings showing the same results for both
Asian and Western cultures?
The purpose of the study is to gain clarity on the limitation of cross-cultural
methodology within the conflict topic. This was investigated through digital text
analyses and thereby linked to 11 published studies on Chinese culture. The
algorithm was used to test the semantic relationship between scale and to recreate
the original findings from the previous published studies. The semantic algorithm
knows nothing about culture or conflict as a topic but gained almost the same
results as the survey-based method where the Chinese population were the
respondents. This shows that the methodology used when conducting crosscultural
research has several limitations that needs to be taken into consideration.
Research methods used in cross-cultural research therefore needs to be reviewed
and complemented by objective statistics rather than self-rating questionnaires as
they are proven to not capture attitude strength and thereby cultural differences.
Current conflict theories should be tested through measurements items developed
by local researchers to ensure that the specific theory is valid within a
geographical culture. Across both geographical areas and sample groups, the
results reflect the same since surveys only can answer the semantic relation of the
sentences, but not detect the cultural differences.||nb_NO
|dc.title||Exploring cross-cultural conflict studies through semantic algorithms||nb_NO