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Exploring cross-cultural conflict studies through semantic algorithms

Kamnerdmongkhol, Wasita; Bjørnstadjordet, Cecilie
Master thesis
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2287589.pdf (1.820Mb)
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http://hdl.handle.net/11250/2626096
Utgivelsesdato
2019
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  • Master of Science [1116]
Sammendrag
The way people handle conflicts differ from one culture to another culture, but

why are the cross-cultural research findings showing the same results for both

Asian and Western cultures?

The purpose of the study is to gain clarity on the limitation of cross-cultural

methodology within the conflict topic. This was investigated through digital text

analyses and thereby linked to 11 published studies on Chinese culture. The

algorithm was used to test the semantic relationship between scale and to recreate

the original findings from the previous published studies. The semantic algorithm

knows nothing about culture or conflict as a topic but gained almost the same

results as the survey-based method where the Chinese population were the

respondents. This shows that the methodology used when conducting crosscultural

research has several limitations that needs to be taken into consideration.

Research methods used in cross-cultural research therefore needs to be reviewed

and complemented by objective statistics rather than self-rating questionnaires as

they are proven to not capture attitude strength and thereby cultural differences.

Current conflict theories should be tested through measurements items developed

by local researchers to ensure that the specific theory is valid within a

geographical culture. Across both geographical areas and sample groups, the

results reflect the same since surveys only can answer the semantic relation of the

sentences, but not detect the cultural differences.
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Masteroppgave(MSc) in Master of Science in Leadership and Organizational Psychology - Handelshøyskolen BI, 2019
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