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Towards explaining implementation and internalization of GDPR compliance practice

Ræstad, Sindre C. Gjermundsen; Løvoll, Lisa Marie
Master thesis
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http://hdl.handle.net/11250/2624881
Date
2019
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  • Master of Science [1116]
Abstract
The purpose of this thesis is to investigate the compliance of GDPR practices in

Norwegian organizations. Two dimensions are used to assess compliance:

Implementation and internalization. We utilize a cross-sectional research design

and collect data by the use of an online survey. After distributing the survey to all

DPOs registered at Datatilsynet we ended up with an operating sample of 252

responses for our analysis. The data was analyzed with multiple linear regression

models.

The results show that value-based communication, the strategic value of data, DPO

involvement and being a private organization are positively related to the

implementation of compliance with the GDPR. For internalization we found the

most important factors to be value-based communication and the strategic value of

data.

Limitations of this paper include the inability to establish causality due to research

design and only having one respondent per organization with questions relying on

personal judgement. This makes objective measurements challenging and limits the

potential of testing the involvement construct. Future researchers should apply a

longitudinal study and collect responses from more than one individual within each

organization in order to get a more accurate picture of each organization’s actual

comprehension of the GDPR compliance.

Keywords: GDPR; adoption of practices; Norwegian organizations;

implementation; internalization.
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Masteroppgave(MSc) in Master of Science in Business, Leadership and Change - Handelshøyskolen BI, 2019
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Handelshøyskolen BI

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