Intrapreneurial Behaviour at BI Norwegian Business School : A Qualitative Study on the Success of BI2020 Pilot Program
Master thesis

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Date
2019Metadata
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- Master of Science [1822]
Abstract
The purpose of this research study was to investigate and shed light on
intrapreneurial behaviour at BI Norwegian Business School. This thesis examines
in what ways the participants of the BI2020 pilot program experienced it as
successful. Three objectives will serve basis for evaluating the successfulness; 1)
Employee engagement and experimentation, 2) Evaluation and continuation and
3) Dissemination of pilot results and organisational learning. The sample consists
of ten employees, each responsible for their own pilot project. The analysis
reveals two overarching themes; employee-driven intrapreneurship within “the
hub” and employee-driven intrapreneurship outside “the hub”, where “the hub”
refers to the context provided by the pilot program. The findings reveal that the
participants experienced objective one as successfully achieved, while objective
two and three were not successfully achieved. The participants were generally
satisfied with the pilot program and the context it provided for engaging in
intrapreneurial behaviour. However, when expanding out of “the hub”, challenges
related to incentives, status differences and the organisational system arose. The
concept of “corporate immune system” is valuable for understanding why it was
difficult to continue with intrapreneurial behaviour after the pilot program, and
why it is generally difficult to engage in intrapreneurial behaviour related to
pedagogical development at BI.
Description
Masteroppgave(MSc) in Master of Science in Leadership and Organizational Psychology - Handelshøyskolen BI, 2019