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Intrapreneurial Behaviour at BI Norwegian Business School : A Qualitative Study on the Success of BI2020 Pilot Program

Holter, Lena Houge; Bruntveit, Eline Ekkjestøl
Master thesis
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URI
http://hdl.handle.net/11250/2623088
Date
2019
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  • Master of Science [1525]
Abstract
The purpose of this research study was to investigate and shed light on

intrapreneurial behaviour at BI Norwegian Business School. This thesis examines

in what ways the participants of the BI2020 pilot program experienced it as

successful. Three objectives will serve basis for evaluating the successfulness; 1)

Employee engagement and experimentation, 2) Evaluation and continuation and

3) Dissemination of pilot results and organisational learning. The sample consists

of ten employees, each responsible for their own pilot project. The analysis

reveals two overarching themes; employee-driven intrapreneurship within “the

hub” and employee-driven intrapreneurship outside “the hub”, where “the hub”

refers to the context provided by the pilot program. The findings reveal that the

participants experienced objective one as successfully achieved, while objective

two and three were not successfully achieved. The participants were generally

satisfied with the pilot program and the context it provided for engaging in

intrapreneurial behaviour. However, when expanding out of “the hub”, challenges

related to incentives, status differences and the organisational system arose. The

concept of “corporate immune system” is valuable for understanding why it was

difficult to continue with intrapreneurial behaviour after the pilot program, and

why it is generally difficult to engage in intrapreneurial behaviour related to

pedagogical development at BI.
Description
Masteroppgave(MSc) in Master of Science in Leadership and Organizational Psychology - Handelshøyskolen BI, 2019
Publisher
Handelshøyskolen BI

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