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dc.contributor.authorBørufsen, Karen Amalie
dc.contributor.authorLukerstuen, Halvor Belbo
dc.date.accessioned2018-12-21T08:22:26Z
dc.date.available2018-12-21T08:22:26Z
dc.date.issued2018
dc.identifier.urihttp://hdl.handle.net/11250/2578594
dc.descriptionMasteroppgave(MSc) in Master of Science in Leadership and Organizational Psychology - Handelshøyskolen BI, 2018nb_NO
dc.description.abstractIn response to the digital transformation now taking place in many organizations, this thesis aims to shed light on the need for research to direct more focus toward the employee experience related to digital change in the workplace. Using a Theory of Planned Behavior framework in combination with elements from the Technology Acceptance Model, this study seeks to explore employee responses to the implementation of digitalization in their workplace. Additionally, the study examines the potential influence different mindset combinations could have on employee responses to digital technology. Similarities and differences between employee responses are addressed and analyzed in light of relevant theories to gain a better understanding of the underlying factors that could influence these responses. The study did not reveal any supporting evidence for the proposition that mindset combinations influence employee responses to digitalization. However, the results indicate that prosocial motivation can be a powerful force that may trigger a positive attitude toward digital transformation despite experiencing conflicting emotional responses to the change. Practical implications for organizations and suggestions for future research are discussed.nb_NO
dc.language.isoengnb_NO
dc.publisherHandelshøyskolen BInb_NO
dc.subjectledelsenb_NO
dc.subjectorganisasjonspsykologinb_NO
dc.subjectleadershipnb_NO
dc.subjectorganizationalnb_NO
dc.subjectpsychologynb_NO
dc.titleInvestigating attitudinal and behavioral employee responses towards digitalization through the lens of Theory of Planned Behavior: A qualitative approachnb_NO
dc.typeMaster thesisnb_NO


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