• norsk
    • English
  • English 
    • norsk
    • English
  • Login
View Item 
  •   Home
  • Handelshøyskolen BI
  • Student papers
  • Master of Science
  • View Item
  •   Home
  • Handelshøyskolen BI
  • Student papers
  • Master of Science
  • View Item
JavaScript is disabled for your browser. Some features of this site may not work without it.

Investigating attitudinal and behavioral employee responses towards digitalization through the lens of Theory of Planned Behavior: A qualitative approach

Børufsen, Karen Amalie; Lukerstuen, Halvor Belbo
Master thesis
Thumbnail
View/Open
2039535.pdf (2.209Mb)
Preliminary Thesis Report.pdf (1.287Mb)
URI
http://hdl.handle.net/11250/2578594
Date
2018
Metadata
Show full item record
Collections
  • Master of Science [1530]
Abstract
In response to the digital transformation now taking place in many

organizations, this thesis aims to shed light on the need for research to direct more

focus toward the employee experience related to digital change in the workplace.

Using a Theory of Planned Behavior framework in combination with elements

from the Technology Acceptance Model, this study seeks to explore employee

responses to the implementation of digitalization in their workplace. Additionally,

the study examines the potential influence different mindset combinations could

have on employee responses to digital technology. Similarities and differences

between employee responses are addressed and analyzed in light of relevant

theories to gain a better understanding of the underlying factors that could

influence these responses. The study did not reveal any supporting evidence for

the proposition that mindset combinations influence employee responses to

digitalization. However, the results indicate that prosocial motivation can be a

powerful force that may trigger a positive attitude toward digital transformation

despite experiencing conflicting emotional responses to the change. Practical

implications for organizations and suggestions for future research are discussed.
Description
Masteroppgave(MSc) in Master of Science in Leadership and Organizational Psychology - Handelshøyskolen BI, 2018
Publisher
Handelshøyskolen BI

Contact Us | Send Feedback

Privacy policy
DSpace software copyright © 2002-2019  DuraSpace

Service from  Unit
 

 

Browse

ArchiveCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsDocument TypesJournalsThis CollectionBy Issue DateAuthorsTitlesSubjectsDocument TypesJournals

My Account

Login

Statistics

View Usage Statistics

Contact Us | Send Feedback

Privacy policy
DSpace software copyright © 2002-2019  DuraSpace

Service from  Unit