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dc.contributor.authorHan, Da Eun
dc.contributor.authorMcClelland, Alastair
dc.contributor.authorFurnham, Adrian
dc.date.accessioned2017-12-20T14:05:15Z
dc.date.available2017-12-20T14:05:15Z
dc.date.created2017-12-18T16:00:24Z
dc.date.issued2017
dc.identifier.citationApplied Cognitive Psychology. 2017, 31 (6), 586-592.nb_NO
dc.identifier.issn0888-4080
dc.identifier.urihttp://hdl.handle.net/11250/2473342
dc.description.abstractThis study investigated the effects of programme context on memory for humorous television advertisements in South Korean participants. Humorous and non-humorous Korean advertisements were embedded within two programme contexts; humorous and non-humorous. When the programme ratings of humour, enjoyment and involvement were higher, unaided recall was poorer. In addition, unaided recall of the advertisements was better when they were embedded within a non-humorous programme. However, there was no significant programme advertisement interaction effect. Overall, both free and cued-recall were higher for humorous advertisements than for the non-humorous advertisements. The findings are discussed in terms of cultural differences and changes in television programmes and advertising over time.nb_NO
dc.language.isoengnb_NO
dc.publisherWileynb_NO
dc.titleThe Effects of Programme Context on Memory for Humorous Television Commercialsnb_NO
dc.typeJournal articlenb_NO
dc.typePeer reviewednb_NO
dc.description.versionacceptedVersionnb_NO
dc.rights.holderAuthors are permitted to self-archive the peer-reviewed (but not final) version of a contribution on the contributor's personal website, in the contributor's institutional repository or archive, subject to an embargo period of 24 months for social science and humanities (SSH) journals and 12 months for scientific, technical, and medical (STM) journals following publication of the final contribution.nb_NO
dc.source.pagenumber586-592nb_NO
dc.source.volume31nb_NO
dc.source.journalApplied Cognitive Psychologynb_NO
dc.source.issue6nb_NO
dc.identifier.doi10.1002/acp.3354
dc.identifier.cristin1529235
dc.description.localcode1, forfatterversjonnb_NO
cristin.unitcode158,4,0,0
cristin.unitnameInstitutt for ledelse og organisasjon
cristin.ispublishedtrue
cristin.fulltextpostprint
cristin.qualitycode1


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