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dc.contributor.authorToverljani, Anita
dc.contributor.authorMcClelland, Alastair
dc.contributor.authorFurnham, Adrian
dc.date.accessioned2017-08-21T07:00:10Z
dc.date.available2017-08-21T07:00:10Z
dc.date.issued2017
dc.identifier.citationApplied Cognitive Psychology. 2017, 31(2), 199-206.nb_NO
dc.identifier.issn1099-0720
dc.identifier.urihttp://hdl.handle.net/11250/2451231
dc.description.abstractThis study explored the effect of programme content (sexual and non-sexual) on the recall of sexual and non-sexual advertisements. Seventy-eight participants were allocated randomly to four different groups and viewed either a sexual or non-sexual programme with either sexual or non-sexual advertisements placed within. Free recall and cued recall of the advertisements were assessed. The sexual content of programmes impaired advertisement recall, for both free recall and cued recall. Furthermore, advertisements that were of a sexual nature were remembered better than neutral advertisements. There was also an interaction between advertisement type and gender; women remembered more sexual than non-sexual advertisements, but this was not the case for men. Finally, there was an interaction between programme type and gender, with a marked tendency for men to recall fewer advertisements embedded in the sexual programme than women. Limitations and implications of this research are discussednb_NO
dc.language.isoengnb_NO
dc.publisherWileynb_NO
dc.titleThe Effect of Sexual Programme Content on the Recall of Foreign Sexual and Non-sexual Advertisementsnb_NO
dc.typeJournal articlenb_NO
dc.typePeer reviewednb_NO
dc.description.versionacceptedVersionnb_NO
dc.rights.holderCopyright policy of Wiley, the publisher of this journal: Authors are permitted to self-archive the peer-reviewed (but not final) version of a contribution on the contributor's personal website, in the contributor's institutional repository or archive, subject to an embargo period of 24 months for social science and humanities (SSH) journals and 12 months for scientific, technical, and medical (STM) journals following publication of the final contribution.nb_NO
dc.source.pagenumber199-206nb_NO
dc.source.volume31nb_NO
dc.source.journalApplied Cognitive Psychologynb_NO
dc.source.issue2nb_NO
dc.identifier.doi10.1002/acp.3317
dc.description.localcode1, forfatterversjonnb_NO


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