• norsk
    • English
  • norsk 
    • norsk
    • English
  • Logg inn
Vis innførsel 
  •   Hjem
  • Handelshøyskolen BI
  • Articles
  • Scientific articles
  • Vis innførsel
  •   Hjem
  • Handelshøyskolen BI
  • Articles
  • Scientific articles
  • Vis innførsel
JavaScript is disabled for your browser. Some features of this site may not work without it.

The Effect of Sexual Programme Content on the Recall of Foreign Sexual and Non-sexual Advertisements

Toverljani, Anita; McClelland, Alastair; Furnham, Adrian
Journal article, Peer reviewed
Accepted version
Thumbnail
Åpne
LOCKED untill 17.03.2018, due to copyright restrictions (678.7Kb)
Permanent lenke
http://hdl.handle.net/11250/2451231
Utgivelsesdato
2017
Metadata
Vis full innførsel
Samlinger
  • Scientific articles [1334]
Originalversjon
Applied Cognitive Psychology. 2017, 31(2), 199-206.   10.1002/acp.3317
Sammendrag
This study explored the effect of programme content (sexual and non-sexual) on the recall of sexual and non-sexual advertisements. Seventy-eight participants were allocated randomly to four different groups and viewed either a sexual or non-sexual programme with either sexual or non-sexual advertisements placed within. Free recall and cued recall of the advertisements were assessed. The sexual content of programmes impaired advertisement recall, for both free recall and cued recall. Furthermore, advertisements that were of a sexual nature were remembered better than neutral advertisements. There was also an interaction between advertisement type and gender; women remembered more sexual than non-sexual advertisements, but this was not the case for men. Finally, there was an interaction between programme type and gender, with a marked tendency for men to recall fewer advertisements embedded in the sexual programme than women. Limitations and implications of this research are discussed
Utgiver
Wiley
Tidsskrift
Applied Cognitive Psychology
Opphavsrett
Copyright policy of Wiley, the publisher of this journal: Authors are permitted to self-archive the peer-reviewed (but not final) version of a contribution on the contributor's personal website, in the contributor's institutional repository or archive, subject to an embargo period of 24 months for social science and humanities (SSH) journals and 12 months for scientific, technical, and medical (STM) journals following publication of the final contribution.

Kontakt oss | Gi tilbakemelding

Personvernerklæring
DSpace software copyright © 2002-2019  DuraSpace

Levert av  Unit
 

 

Bla i

Hele arkivetDelarkiv og samlingerUtgivelsesdatoForfattereTitlerEmneordDokumenttyperTidsskrifterDenne samlingenUtgivelsesdatoForfattereTitlerEmneordDokumenttyperTidsskrifter

Min side

Logg inn

Statistikk

Besøksstatistikk

Kontakt oss | Gi tilbakemelding

Personvernerklæring
DSpace software copyright © 2002-2019  DuraSpace

Levert av  Unit