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Exploring the challenges of implementing a sustainable strategy : A case study

Olsen, Beate Eilen Ek; Thurmann-Nielsen, Anniken
Master thesis
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URI
http://hdl.handle.net/11250/2443262
Date
2016
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  • Master of Science [1117]
Abstract
Sustainability has become the defining challenge of our time and companies have

started to realize the many benefits that lie within this field. However,

sustainability is known for its complexity and implementing sustainability is an

intricate process. The purpose of this thesis is to provide an empirical study on

what kind of challenges that may arise in corporate sustainability implementation.

In order to explore such challenges, we conducted a single case study on a

company within the financial industry. This financial institution has gained

international recognition for its sustainability work, and claims to have

implemented a sustainable strategy throughout the organization.

We found that an important contributing factor in the company’s sustainability

work was engaged top management. However, they had faced several challenges

in their implementation process. These challenges were related to complexity

consuming the concept of sustainability, as well as challenges within decisionmaking

processes, company mission, resource allocation and sustainability

procedures. Furthermore, our findings suggest that engaged and educated middle

managers could potentially play a vital role in terms of holistic sustainability

implementation. Managers in the pursuit of a more sustainable business may

benefit from addressing the challenges discussed in our thesis. Our research aims

to fill a gap in the existing literature, and we also suggest other unexplored areas which could benefit from future research.
Description
Masteroppgave(MSc) in Master of Science in Business, Strategy - Handelshøyskolen BI, 2016
Publisher
BI Norwegian Business School

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