Blar i Bachelor på emneord "marketing"

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    • Applying the Consumer Ethnocentrism Model to Norwegian Consumers 

      Lundberg, Cornelia; Overå, Benedicte Rodahl (Bachelor thesis, 2020)
      This thesis explores Norwegian consumers perceptions towards foreign products. It specifically investigates consumers ethnocentric tendencies, which influences purchase intentions and preferences to domestic versus foreign ...

    • The Green Shift and Consumer Behaviour 

      Sterri, Rebecka Viktoria (Bachelor thesis, 2020)
      The increased attention to the word ‘green’ has not only caused a shift in consumers behavior but has rippled its way into the business world as well. This can not only be seen in new marketing messages, from many world ...