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The constitution and effects of country images: Theory and measurement of a central target construct in international public relations and public diplomacy

Buhmann, Alexander
Journal article, Peer reviewed
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URI
http://hdl.handle.net/11250/2427256
Date
2016
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  • Scientific articles [1334]
Original version
Studies in Communication Sciences, 16(2016)2, 182-198   http://dx.doi.org/10.1016/j.scoms.2016.10.002
Abstract
The article introduces a model for analyzing the constitution and effects of country images. The model combines well-established concepts from national identity theory and attitude theory with a model from reputation management. The model is operationalized and tested in two surveys. Results show how different cognitive and affective dimensions of the country image affect each other and how they ultimately bear on the facilitation
Description
This is the accepted and peer reviewed manuscript to the article
Publisher
Elsevier
Journal
Studies in Communication Sciences

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