| dc.contributor.author | Kiesenbauer, Juliane | |
| dc.contributor.author | Zerfass, Ansgar | |
| dc.date.accessioned | 2016-06-29T09:08:47Z | |
| dc.date.available | 2016-06-29T09:08:47Z | |
| dc.date.issued | 2015 | |
| dc.identifier.citation | Public Relations Review, 41(2015)4: 422-434 | nb_NO |
| dc.identifier.issn | 0363-8111 | |
| dc.identifier.issn | 1873-4537 | |
| dc.identifier.uri | http://hdl.handle.net/11250/2394537 | |
| dc.description | This is the accepted, refereed and final manuscript to the article | nb_NO |
| dc.description.abstract | Most public relations research is focused on communication processes and the instruments,
strategies and objectives in use. Less is known about the men and women who are and will be
responsible for managing strategic communication in organizations today and tomorrow. Their
understanding of strategic communication is crucial for the perception of the profession by
different stakeholders and substantially influences the economic success and social acceptance of
companies. This study takes a close look at leaders shaping the professional field now and in the
future. Qualitative interviews with 20 chief communication officers and 20 future leaders
(Generation Y) in the same companies were conducted. Comparing the views, experiences and
expectations of the two age groups helps to identify cognitive patterns, routes of development in
practice as well as new areas for research. | nb_NO |
| dc.language.iso | eng | nb_NO |
| dc.publisher | Elsevier | nb_NO |
| dc.title | Today´s and tomorrow´s challenges in public relations: comparing the views of chief communication officers and next generation leaders | nb_NO |
| dc.type | Journal article | nb_NO |
| dc.type | Peer reviewed | nb_NO |
| dc.source.journal | Public Relations Review | nb_NO |
| dc.identifier.doi | http://dx.doi.org/10.1016/j.pubrev.2015.05.013 | |
| dc.description.localcode | 1. Forfatterversjon | nb_NO |
