• norsk
    • English
  • English 
    • norsk
    • English
  • Login
View Item 
  •   Home
  • Handelshøyskolen BI
  • Articles
  • Scientific articles
  • View Item
  •   Home
  • Handelshøyskolen BI
  • Articles
  • Scientific articles
  • View Item
JavaScript is disabled for your browser. Some features of this site may not work without it.

Today´s and tomorrow´s challenges in public relations: comparing the views of chief communication officers and next generation leaders

Kiesenbauer, Juliane; Zerfass, Ansgar
Journal article, Peer reviewed
Thumbnail
View/Open
LOCKED until 10.06.2018 due to copyright restrictions (309.9Kb)
URI
http://hdl.handle.net/11250/2394537
Date
2015
Metadata
Show full item record
Collections
  • Scientific articles [1334]
Original version
Public Relations Review, 41(2015)4: 422-434   http://dx.doi.org/10.1016/j.pubrev.2015.05.013
Abstract
Most public relations research is focused on communication processes and the instruments,

strategies and objectives in use. Less is known about the men and women who are and will be

responsible for managing strategic communication in organizations today and tomorrow. Their

understanding of strategic communication is crucial for the perception of the profession by

different stakeholders and substantially influences the economic success and social acceptance of

companies. This study takes a close look at leaders shaping the professional field now and in the

future. Qualitative interviews with 20 chief communication officers and 20 future leaders

(Generation Y) in the same companies were conducted. Comparing the views, experiences and

expectations of the two age groups helps to identify cognitive patterns, routes of development in

practice as well as new areas for research.
Description
This is the accepted, refereed and final manuscript to the article
Publisher
Elsevier
Journal
Public Relations Review

Contact Us | Send Feedback

Privacy policy
DSpace software copyright © 2002-2019  DuraSpace

Service from  Unit
 

 

Browse

ArchiveCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsDocument TypesJournalsThis CollectionBy Issue DateAuthorsTitlesSubjectsDocument TypesJournals

My Account

Login

Statistics

View Usage Statistics

Contact Us | Send Feedback

Privacy policy
DSpace software copyright © 2002-2019  DuraSpace

Service from  Unit