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What’s mine is yours (for a nominal fee): exploring the spectrum of utilitarian to altruistic motives for Internet-mediated sharing

Bucher, Eliane; Fieseler, Christian; Lutz, Christoph
Journal article, Peer reviewed
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URI
http://hdl.handle.net/11250/2392328
Date
2016
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Original version
Computers in Human Behavior, 62(2016): 316-326   http://dx.doi.org/10.1016/j.chb.2016.04.002
Abstract
In this contribution, we scrutinize the diverse motives for internet-mediated sharing as well as

their role in shaping attitudes towards sharing one’s possessions in commercialized as well as

non-commercialized settings. On the basis of qualitative and quantitative research, we first

develop a scale of sharing motives, showing that the reasons for participating in online sharing

platforms are more nuanced than previously thought. Second, employing a motivational

model of sharing, rooted in the theory of planned behavior, we show that sharing attitudes are

driven by moral, social-hedonic and monetary motivations. Furthermore, we identify materialism,

sociability and volunteering as predictors of sharing motives in different sharing contexts.

Against this background, we explore the possible role of monetary incentives as a necessary

but not sufficient condition for sharing one’s possessions with others.
Description
This is the accepted and refereed manuscript to the article
Publisher
Elsevier
Journal
Computers in Human Behavior

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