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Service innovation, renewal, and adoption/rejection in dynamic global contexts

Martin, Drew; Gustafsson, Anders; Choi, Sunmee
Journal article, Peer reviewed
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URI
http://hdl.handle.net/11250/2389086
Date
2016
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  • Scientific articles [1334]
Original version
Journal of Business Research, 69(2016)7: 2397-2400   http://dx.doi.org/10.1016/j.jbusres.2016.01.008
Abstract
This Journal of Business Research special section includes 7 articles selected from papers presented during the 2014 Global Marketing Conference held July 15-18, 2014. The Conference’s theme was “Bridging Asia and the World: Globalization of Marketing and Management Theory and Practice.” This special edition introduces current topics concerning researchers and practitioners about service innovation, renewal, and adoption/rejection research. Following the Conference’s theme, this special edition emphasizes the need for educators and business leaders to make sense, plan, and interpret outcomes accurately of implementing service innovations in dynamic global contexts.
Description
This is the accepted and refereed manuscript to the article
Publisher
Elsevier
Journal
Journal of Business Research

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