Service innovation, renewal, and adoption/rejection in dynamic global contexts
Journal article, Peer reviewed
Permanent lenke
http://hdl.handle.net/11250/2389086Utgivelsesdato
2016Metadata
Vis full innførselSamlinger
- Scientific articles [2189]
Originalversjon
Journal of Business Research, 69(2016)7: 2397-2400 http://dx.doi.org/10.1016/j.jbusres.2016.01.008Sammendrag
This Journal of Business Research special section includes 7 articles selected from papers presented during the 2014 Global Marketing Conference held July 15-18, 2014. The Conference’s theme was “Bridging Asia and the World: Globalization of Marketing and Management Theory and Practice.” This special edition introduces current topics concerning researchers and practitioners about service innovation, renewal, and adoption/rejection research. Following the Conference’s theme, this special edition emphasizes the need for educators and business leaders to make sense, plan, and interpret outcomes accurately of implementing service innovations in dynamic global contexts.
Beskrivelse
This is the accepted and refereed manuscript to the article