dc.contributor.author | Otterbring, Tobias | |
dc.contributor.author | Wästlund, Erik | |
dc.contributor.author | Gustafsson, Anders | |
dc.contributor.author | Shams, Poja | |
dc.date.accessioned | 2014-06-04T07:22:50Z | |
dc.date.accessioned | 2014-11-17T13:15:23Z | |
dc.date.available | 2014-06-04T07:22:50Z | |
dc.date.available | 2014-11-17T13:15:23Z | |
dc.date.issued | 2014 | |
dc.identifier.citation | Journal of Retailing and Consumer Services, 21(2014)5: 676-684 | nb_NO |
dc.identifier.issn | 0969-6989 | |
dc.identifier.issn | 1873-1384 | |
dc.identifier.uri | http://hdl.handle.net/11250/226099 | |
dc.description | This is the authors’ accepted, refereed and final manuscript to the article | nb_NO |
dc.description.abstract | We used two eye-tracking field experiments to investigate the extent to which in-store signage is used during navigation and decision making, and how the viewing of signage influences customers’ visual attention and choice behavior. One hundred and seventy-five customers at a grocery store were exposed to signage stimuli while carrying out predefined shopping tasks. Experiment 1 shows that attention toward signage is affected by customers’ levels of store familiarity and in-store search stage (navigation vs. decision making). Experiment 2 demonstrates that signage has a considerable impact on the direction and magnitude of customers’ visual attention during decision making. | nb_NO |
dc.language.iso | eng | nb_NO |
dc.publisher | Elsevier | nb_NO |
dc.title | Vision (im)possible? The effects of in-store signage on customers’ visual attention | nb_NO |
dc.type | Journal article | nb_NO |
dc.type | Peer reviewed | nb_NO |
dc.date.updated | 2014-06-04T07:22:50Z | |
dc.source.journal | Journal of Retailing and Consumer Services, | nb_NO |
dc.identifier.doi | http://dx.doi.org/10.1016/j.jretconser.2014.05.002 | |
dc.identifier.cristin | 1136259 | |
dc.description.localcode | 1, Forfatterversjon | nb_NO |