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dc.contributor.authorOtterbring, Tobias
dc.contributor.authorWästlund, Erik
dc.contributor.authorGustafsson, Anders
dc.contributor.authorShams, Poja
dc.date.accessioned2014-06-04T07:22:50Z
dc.date.accessioned2014-11-17T13:15:23Z
dc.date.available2014-06-04T07:22:50Z
dc.date.available2014-11-17T13:15:23Z
dc.date.issued2014
dc.identifier.citationJournal of Retailing and Consumer Services, 21(2014)5: 676-684nb_NO
dc.identifier.issn0969-6989
dc.identifier.issn1873-1384
dc.identifier.urihttp://hdl.handle.net/11250/226099
dc.descriptionThis is the authors’ accepted, refereed and final manuscript to the articlenb_NO
dc.description.abstractWe used two eye-tracking field experiments to investigate the extent to which in-store signage is used during navigation and decision making, and how the viewing of signage influences customers’ visual attention and choice behavior. One hundred and seventy-five customers at a grocery store were exposed to signage stimuli while carrying out predefined shopping tasks. Experiment 1 shows that attention toward signage is affected by customers’ levels of store familiarity and in-store search stage (navigation vs. decision making). Experiment 2 demonstrates that signage has a considerable impact on the direction and magnitude of customers’ visual attention during decision making.nb_NO
dc.language.isoengnb_NO
dc.publisherElseviernb_NO
dc.titleVision (im)possible? The effects of in-store signage on customers’ visual attentionnb_NO
dc.typeJournal articlenb_NO
dc.typePeer reviewednb_NO
dc.date.updated2014-06-04T07:22:50Z
dc.source.journalJournal of Retailing and Consumer Services,nb_NO
dc.identifier.doihttp://dx.doi.org/10.1016/j.jretconser.2014.05.002
dc.identifier.cristin1136259
dc.description.localcode1, Forfatterversjonnb_NO


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