Browsing BI Open by Author "Velasco, Carlos"
Now showing items 1-20 of 23
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A large sample study on the influence of the multisensory environment on the wine drinking experience
Spence, Charles; Velasco, Carlos; Knöferle, Klemens (Journal article; Peer reviewed, 2015)Background: Researchers have demonstrated that a variety of visual factors, such as the colour and balance of the elements on a plate, can influence a diner’s perception of, and response to, food. Here, we report on a ... -
Are large portions always bad? Using the Delboeuf illusion on food packaging to nudge consumer behaviour
Petit, Olivia; Velasco, Carlos; Spence, Charles (Journal article; Peer reviewed, 2018)Exaggerated portion sizes are generally pictured on the front of product packaging in order to stimulate food craving and encourage consumer purchasing decisions. However, one problem with such images is that they can set ... -
Contextual acceptance of insect-based foods
Motoki, Kosuke; Ishikawa, Shin-ichi; Spence, Charles; Velasco, Carlos (Journal article; Peer reviewed, 2020)Insect-based foods have gained much attention as an alternative source of protein in recent years because of their high nutritional content and low production costs. However, consumer acceptance of insect-based foods still ... -
Counterfeit brand logos: On the importance of first and last letters of a brand name
Pathak, Abhishek; Velasco, Carlos; Calvert, Gemma (Journal article; Peer reviewed, 2019)Purpose Counterfeiting is a menace in the emerging markets and many successful brands are falling prey to it. Counterfeit brands not only deceive consumers but also fuel a demand for lower priced replicas, both of which ... -
Digital sensory marketing: Integrating new technologies into multisensory online experience
Petit, Olivia; Velasco, Carlos; Spence, Charles (Journal article; Peer reviewed, 2019)People are increasingly purchasing (e.g., food, clothes) and consuming (e.g., movies, courses) online where, traditionally, the sensory interaction has mostly been limited to visual, and to a lesser extent, auditory inputs. ... -
Digitizing the chemical senses: Possibilities & pitfalls
Spence, Charles; Obrist, Marianna; Velasco, Carlos; Ranasinghe, Nimesha (Journal article; Peer reviewed, 2017)Many people are understandably excited by the suggestion that the chemical senses can be digitized; be it to deliver ambient fragrances (e.g., in virtual reality or health-related applications), or else to transmit flavour ... -
Extrinsic Auditory Contributions to Food Perception & Consumer Behaviour: An Interdisciplinary Review
Spence, Charles; Reinoso-Carvalho, Felipe; Velasco, Carlos; Wang, Qian Janice (Journal article; Peer reviewed, 2019)Food product-extrinsic sounds (i.e., those auditory stimuli that are not linked directly to a food or beverage product, or its packaging) have been shown to exert a significant influence over various aspects of food ... -
Factors influencing the choice of beer: A review
Betancur, Maria Isabel; Motoki, Kosuke; Spence, Charles; Velasco, Carlos (Journal article; Peer reviewed, 2020)Research on those variables that have been shown to influence the consumer’s choice of beer is reviewed. The focus is on the choice of whether to drink beer as opposed to a beverage from another category, and to a greater ... -
Going to great lengths in the pursuit of luxury: How longer brand names can enhance the luxury perception of a brand
Pathak, Abhishek; Velasco, Carlos; Petit, Olivia; Calvert, Gemma (Journal article; Peer reviewed, 2019)Brand names are a crucial part of the brand equity and marketing strategy of any company. Research suggests that companies spend considerable time and money to create suitable names for their brands and products. This paper ... -
Implicit and Explicit Identification of Counterfeit Brand Logos based on Logotype Transposition
Pathak, Abhishek; Velasco, Carlos; Calvert, Gemma (Journal article; Peer reviewed, 2019)Purpose With trade amounting to more than US$400bn, counterfeiting is already affecting many successful brands. Often, consumers are deceived into buying fake products due to the visual similarity between fake and original ... -
Multisensory Brand Search: How the Meaning of Sounds Guides Consumers’ Visual Attention
Knöferle, Klemens; Knöferle, Pia; Velasco, Carlos; Spence, Charles (Journal article; Peer reviewed, 2016)Building on models of crossmodal attention, the present research proposes that brand search is inherently multisensory, in that the consumers’ visual search for a specific brand can be facilitated by semantically related ... -
Multisensory technology for flavor augmentation: A mini review
Velasco, Carlos; Obrist, Marianna; Petit, Olivia; Spence, Charles (Journal article; Peer reviewed, 2018)There is growing interest in the development of new technologies that capitalize on our emerging understanding of the multisensory influences on flavor perception in order to enhance human–food interaction design. This ... -
Not just seeing, but also feeling art: Mid-air haptic experiences integrated in a multisensory art exhibition
Vi, Che Tanh; Ablart, Damien; Gatti, Elia; Velasco, Carlos; Obrist, Marianna (Journal article; Peer reviewed, 2017)The use of the senses of vision and audition as interactive means has dominated the field of Human-Computer Interaction (HCI) for decades, even though nature has provided us with many more senses for perceiving and interacting ... -
On the localization of tastes and tasty products in 2D space
Velasco, Carlos; Adams, Carmen; Petit, Olivia; Spence, Charles (Journal article; Peer reviewed, 2019)People map different sensory stimuli, and words that describe/refer to those stimuli, onto spatial dimensions in a manner that is non-arbitrary. Here, we evaluate whether people also associate basic taste words and products ... -
On the multiple effects of packaging colour on consumer behaviour and product experience in the ‘food and beverage’ and ‘home and personal care’ categories
Spence, Charles; Velasco, Carlos (Journal article; Peer reviewed, 2018)Colour is perhaps the single most important element as far as the design of multisensory product packaging is concerned. It plays a key role in capturing the attention of the shopper in-store. A distinctive colour, or ... -
Searching for flavor labels in food products: the influence of color-flavor congruence and association strength
Velasco, Carlos; Wan, Xiaoang; Knöferle, Klemens; Zhou, Xi; Salgado-Montejo, Alejandro; Spence, Charles (Journal article; Peer reviewed, 2015)Prior research provides robust support for the existence of a number of associations between colors and flavors. In the present study, we examined whether congruent (vs. incongruent) combinations of product packaging colors ... -
Space Food Experiences: Designing Passenger’s Eating Experiences for Future Space Travel Scenarios
Obrist, Marianna; Tu, Yunwen; Yao, Lining; Velasco, Carlos (Journal article; Peer reviewed, 2019)Given the increasing possibilities of short- and long-term space travel to the Moon and Mars, it is essential not only to design nutritious foods but also to make eating an enjoyable experience. To date, though, perhaps ... -
Symmetry and its role in the crossmodal correspondence between shape and taste
Turoman, Nora; Velasco, Carlos; Chen, Yi-Chuan; Huang, Pi-Chun; Spence, Charles (Journal article; Peer reviewed, 2018)Despite the rapid growth of research on the crossmodal correspondence between visually presented shapes and basic tastes (e.g., sweet, sour, bitter, and salty), most studies that have been published to date have focused ... -
Tasting names: Systematic investigations of taste-speech sounds associations
Motoki, Kosuke; Saito, Toshiki; Park, Jaewood; Velasco, Carlos; Spence, Charles; Sugiura, Motoaki (Journal article; Peer reviewed, 2019)Product names can be developed to effectively convey specific sensory attributes to the consumer. Most of the previous research on crossmodal correspondences has shown that people selectively associate words (e.g., ‘Maluma’, ... -
The relation between symmetry in food packaging and approach and avoidance words
Velasco, Carlos; Pathak, Abhishek; Woods, Andy T.; Corredor, Andres; Elliot, Andrew J. (Journal article; Peer reviewed, 2019)Research on aesthetic science has demonstrated that people generally prefer symmetrical over asymmetrical compositions. However, it remains unclear whether and how such compositions relate to the concepts of approach and ...