Browsing BI Open by Author "Velasco, Carlos"

Now showing items 21-40 of 72

    • Factors influencing the choice of beer: A review 

      Betancur, Maria Isabel; Motoki, Kosuke; Spence, Charles; Velasco, Carlos (Journal article; Peer reviewed, 2020)
      Research on those variables that have been shown to influence the consumer’s choice of beer is reviewed. The focus is on the choice of whether to drink beer as opposed to a beverage from another category, and to a greater ...

    • Getting started with virtual reality for sensory and consumer science: Current practices and future perspectives 

      Wang, Qian Janice; Barbosa Escobar, Francisco; Alves Da Mota, Patricia; Velasco, Carlos (Journal article; Peer reviewed, 2021)
      While virtual reality (VR) has become increasingly popular in food-related research, there has been a lack of clarity, precision, and guidelines regarding what exactly constitutes a virtual reality study, as well as the ...

    • Going to great lengths in the pursuit of luxury: How longer brand names can enhance the luxury perception of a brand 

      Pathak, Abhishek; Velasco, Carlos; Petit, Olivia; Calvert, Gemma (Journal article; Peer reviewed, 2019)
      Brand names are a crucial part of the brand equity and marketing strategy of any company. Research suggests that companies spend considerable time and money to create suitable names for their brands and products. This paper ...

    • Harmony of senses: Exploring the impact of sound aesthetic features' on taste imagery 

      Velasco, Carlos; Corradi, Guido; Motoki, Kosuke (Journal article; Peer reviewed, 2023)
      People reliably associate visual aesthetic features such as curvature and symmetry with tastes. In the present study, considering the transitive hypothesis of crossmodal correspondences, we evaluated whether these findings ...

    • How aesthetic features convey the concept of brand premiumness 

      Pombo, Maria; Velasco, Carlos (Journal article; Peer reviewed, 2021)
      When do aesthetic properties convey the concept of premiumness? Is symmetry tied to the perception of premiumness due to symmetry's evolutionary association to quality, an association not present with other aesthetic ...

    • Implicit and Explicit Identification of Counterfeit Brand Logos based on Logotype Transposition 

      Pathak, Abhishek; Velasco, Carlos; Calvert, Gemma (Journal article; Peer reviewed, 2019)
      Purpose With trade amounting to more than US$400bn, counterfeiting is already affecting many successful brands. Often, consumers are deceived into buying fake products due to the visual similarity between fake and original ...

    • Impossible (food) experiences in extended reality 

      Velasco, Carlos; Barbosa Escobar, Francisco; Petit, Olivia; Wang, Qian Janice (Journal article; Peer reviewed, 2021)
      We introduce a model to think about impossible experiences in mixed and virtual reality, while emphasizing the role of said experiences in the context of food. This reality-impossibility model includes two continua, namely, ...

    • Individual differences in sensitivity to taste-shape crossmodal correspondences 

      Chuquichambi, Erick Gustavo; Munar, Enric; Spence, Charles; Velasco, Carlos (Peer reviewed; Journal article, 2024)
      People generally associate curved and symmetrical shapes with sweetness, while associating angular and asymmetrical shapes with the other basic tastes (e.g., sour, bitter). However, these group-level taste-shape correspondences ...

    • Is classical music sweeter than jazz? Crossmodal influences of background music and taste/flavour on healthy and indulgent food preferences 

      Motoki, Kosuke; Takahashi, Nozomi; Velasco, Carlos; Spence, Charles (Journal article; Peer reviewed, 2021)
      Store atmospheres are inherently multisensory and constitute an important driver of consumer behaviour. The research suggests that background music (as one element of the multisensory atmosphere) can influence consumer ...

    • ‘Looking sharp’: Price typeface influences awareness of spending in mobile payment 

      Park, Jaewood; Velasco, Carlos; Spence, Charles (Peer reviewed; Journal article, 2022)
      We investigate whether the typeface used to display the purchase amount in thecontext of mobile payment influences consumers' awareness of spending. The evi-dence suggests that prices displayed in angular (vs. round) ...

    • Marketing sonified fragrance: Designing soundscapes for scent 

      Spence, Charles; Di Stefano, Nicola; Reinoso-Carvalho, Felipe; Velasco, Carlos (Journal article; Peer reviewed, 2024)
      Auditory branding is undoubtedly becoming more important across a range of sectors. One area, in particular, that has recently seen significant growth concerns the introduction of music and soundscapes that have been ...

    • Multisensory Brand Search: How the Meaning of Sounds Guides Consumers’ Visual Attention 

      Knöferle, Klemens; Knöferle, Pia; Velasco, Carlos; Spence, Charles (Journal article; Peer reviewed, 2016)
      Building on models of crossmodal attention, the present research proposes that brand search is inherently multisensory, in that the consumers’ visual search for a specific brand can be facilitated by semantically related ...

    • Multisensory experiences and technology in the context of wine experiences 

      Velasco, Carlos; Vargas, Jessica; Petit, Olivia (Journal article; Peer reviewed, 2024)
      In the context of the experience economy, multisensory experiences have certainly received growing attention and interest from both researchers and practitioners to guide the design and management of experiences. Importantly, ...

    • Multisensory experiences: A primer 

      Velasco, Carlos; Obrist, Marianna (Journal article; Peer reviewed, 2021)
      We present a primer on multisensory experiences, the different components of this concept, as well as a reflection of its implications for individuals and society. We define multisensory experiences, illustrate how to ...

    • Multisensory Food Experiences in Northern Norway: An Exploratory Study 

      Tran, Huy; Veflen, Nina; Jørgensen, Eva Jenny Benedikte; Velasco, Carlos (Peer reviewed; Journal article, 2024)
      Intrinsic and extrinsic sensory elements influence our food experiences. However, most research on extrinsic multisensory aspects of food has centered on WEIRD (White, Educated, Industrialized, Rich, and Democratic) urban ...

    • Multisensory integration as per technological advances: A review 

      Cornelio, Patricia; Velasco, Carlos; Obrist, Marianna (Journal article; Peer reviewed, 2021)
      Multisensory integration research has allowed us to better understand how humans integrate sensory information to produce a unitary experience of the external world. However, this field is often challenged by the limited ...

    • Multisensory integration as per technological advances: A review 

      Cornelio, Patricia; Velasco, Carlos; Obrist, Marianna (Journal article; Peer reviewed, 2021)
      Multisensory integration research has allowed us to better understand how humans integrate sensory information to produce a unitary experience of the external world. However, this field is often challenged by the limited ...

    • Multisensory technology for flavor augmentation: A mini review 

      Velasco, Carlos; Obrist, Marianna; Petit, Olivia; Spence, Charles (Journal article; Peer reviewed, 2018)
      There is growing interest in the development of new technologies that capitalize on our emerging understanding of the multisensory influences on flavor perception in order to enhance human–food interaction design. This ...

    • Not just seeing, but also feeling art: Mid-air haptic experiences integrated in a multisensory art exhibition 

      Vi, Che Tanh; Ablart, Damien; Gatti, Elia; Velasco, Carlos; Obrist, Marianna (Journal article; Peer reviewed, 2017)
      The use of the senses of vision and audition as interactive means has dominated the field of Human-Computer Interaction (HCI) for decades, even though nature has provided us with many more senses for perceiving and interacting ...

    • On the localization of tastes and tasty products in 2D space 

      Velasco, Carlos; Adams, Carmen; Petit, Olivia; Spence, Charles (Journal article; Peer reviewed, 2019)
      People map different sensory stimuli, and words that describe/refer to those stimuli, onto spatial dimensions in a manner that is non-arbitrary. Here, we evaluate whether people also associate basic taste words and products ...