Browsing BI Open by Author "Buhmann, Alexander"
Now showing items 1-13 of 13
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Advancing PR measurement and evaluation: demonstrating the properties and assessment of variance-based structural equation models using an example study on corporate reputation
Ingenhoff, Diana; Buhmann, Alexander (Journal article; Peer reviewed, 2016)This paper aims to add to the growing discourse on methods in public relations research by showing how variance-based structural equation modeling (PLS-SEM) can be used to analyze effects between multiple intangible target ... -
Connecting the dots: A bibliometric review of Habermasian theory in public relations research
Buhmann, Alexander; Ihlen, Øyvind; Aaen-Stockdale, Craig (Peer reviewed; Journal article, 2019)Purpose: Meta reviews are central for mapping the state of the field, consolidating the heterogeneous public relations body of knowledge, and pointing to new potential research directions. Habermas is one of the most ... -
Drivers and barriers in public diplomacy evaluation: understanding attitudes, norms, and control
Buhmann, Alexander; Sommerfeldt, Erich (Journal article; Peer reviewed, 2019)While the need for evaluation has become increasingly emphasized within the global public diplomacy community, recent research suggests the state of the practice is grim. However, the few writings that exist on evaluation ... -
Evaluation und Controlling derUnternehmenskommunikation
Rolke, Lothar; Buhmann, Alexander; Zerfass, Ansgar (Chapter, 2020)Kommunikationsmanager wissen heute um die Wirkung ihrer Arbeit und umihren Beitrag zur Erreichung von Unternehmenszielen. Dabei handelt es sich umLeistungen für eine gute Berichterstattung in den Medien, für die Reputation ... -
Evolution of a field: Swiss media and communication studies
Probst, Carole; Buhmann, Alexander; Ingenhoff, Diana; Lepori, Benedetto (Journal article; Peer reviewed, 2019)In this paper, we present the evolution of Swiss Media and Communication Studies over the last decade by summarizing the main results from a project funded by the Swiss University Conference (2008–2017). We give an overall ... -
Managing Algorithmic Accountability: Balancing Reputational Concerns, Engagement Strategies, and the Potential of Rational Discourse
Buhmann, Alexander; Paßmann, Johannes; Fieseler, Christian (Journal article; Peer reviewed, 2019)While organizations today make extensive use of complex algorithms, the notion of algorithmic accountability remains an elusive ideal due to the opacity and fluidity of algorithms. In this article, we develop a framework ... -
Managing Algorithmic Accountability: Balancing Reputational Concerns, Engagement Strategies, and the Potential of Rational Discourse
Buhmann, Alexander; Passmann, Johannes; Fieseler, Christian (Journal article; Peer reviewed, 2020)While organizations today make extensive use of complex algorithms, the notion of algorithmic accountability remains an elusive ideal due to the opacity and fluidity of algorithms. In this article, we develop a framework ... -
Post-truth and public relations: Special section introduction
Ihlen, Øyvind; Anne, Gregory; Luoma-aho, Vilma; Buhmann, Alexander (Journal article; Peer reviewed, 2019)With spindoctoring, publicity seeking stunts and evidence of mal-practice, public relations is easily associated with the development of post-truth society. The elevation of bullshit as political coinage presents a challenge ... -
Professionals, purpose-seekers, and passers-through: How microworkers reconcile alienation and platform commitment through identity work
Bucher, Eliane; Fieseler, Christian; Lutz, Christoph; Buhmann, Alexander (Journal article; Peer reviewed, 2021)Digital microwork consists of remote and highly decontextualized labor that is increasingly governed by algorithms. The anonymity and granularity of such work is likely to cause alienation among workers. To date we know ... -
Reviewing the ‘march to standards’ in public relations: a comparative analysis of four seminal measurement and evaluation initiatives
Buhmann, Alexander; Macnamara, Jim; Zerfass, Ansgar (Journal article; Peer reviewed, 2019)To many, development and adoption of professional standards for measurement and evaluation (M&E) is one of the most promising approaches for advancing public relations practice. In recent years, there has been a surge in ... -
The constitution and effects of country images: Theory and measurement of a central target construct in international public relations and public diplomacy
Buhmann, Alexander (Journal article; Peer reviewed, 2016)The article introduces a model for analyzing the constitution and effects of country images. The model combines well-established concepts from national identity theory and attitude theory with a model from reputation ... -
The dynamics of university units as a multi-level process: Credibility cycles and resource dependencies
Lepori, Benedetto; Wise, Michael; Ingenhoff, Diana; Buhmann, Alexander (Journal article; Peer reviewed, 2016)This paper presents an analysis of resource acquisition and profile development of institutional units within universities. We conceptualize resource acquisition as a two-level nested process, where units compete for ... -
The status quo of evaluation in public diplomacy: insights from the US State Department
Sommerfeldt, Erich; Buhmann, Alexander (Journal article; Peer reviewed, 2019)Purpose In recent years, expectations for demonstrating the impact of public diplomacy programs have dramatically increased. Despite increased calls for enhanced monitoring and evaluation, what texts exist on the subject ...