Student papers: Recent submissions
Now showing items 81-100 of 2901
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The effects of transmedia storytelling in brand resonance for media franchises
(Master thesis, 2023)Transmedia storytelling is emerging as a concept for media franchises, where multiple media from the same franchise combine to create a coherent, nonredundant experience. The aim of this research is to explore whether the ... -
What are possible growth strategies the Norwegian apple industry can adopt to increase sales of Norwegian apples
(Master thesis, 2023)This master thesis explores the decrease in consume of Norwegian apples and investigates alternative strategies to boost growth by increasing sales. Through a comprehensive case study, we aimed to identify potential ... -
Can fundamental factors justify the Norwegian house price development in recent years?
(Master thesis, 2023)This master thesis investigates if the recent run-up in Norwegian house prices can be justified by the development in fundamental factors. By estimating a model of house prices from 1990Q2 until 2022Q4, we find that lending ... -
Moving towards a Circular Economy: The effect of cooperation on eco-innovation. Evidence from German firms
(Master thesis, 2023)This paper aims to investigate how cooperation influences firms to conduct eco-innovations. The main research objective is to empirically ascertain the presence of a positive association between inter-firm cooperation and ... -
Employees' identification with a newly formed organization: a case study of a planned change process
(Master thesis, 2023)In today’s high-paced and rapidly changing society, organizational change and the constant development of organizations are necessary for their survival. Globalization and technology are advancing every day. Hence, it is ... -
The Price of Virtuous Mergers and Acquisitions
(Master thesis, 2023)By using ESG scores from three different data providers (Bloomberg, Refinitiv and Sustainalytics) this thesis aims to investigate their respective impacts on deal premia in M&A activities. The sample construction is based ... -
Moving towards a Circular Economy: The effect of cooperation on eco-innovation. Evidence from German firms
(Master thesis, 2023)This paper aims to investigate how cooperation influences firms to conduct eco-innovations. The main research objective is to empirically ascertain the presence of a positive association between inter-firm cooperation and ... -
Unraveling the Leverage Exchange-Traded Funds Conundrum
(Master thesis, 2023)This thesis examines Leveraged Exchange-Traded Funds to assess their ability to deliver the promised leverage, factor anomalies, behavior in different market conditions, long-term performance drivers, and pricing efficiency. ... -
Efficacy & Fairness in eSports Tournament Design
(Master thesis, 2023)Tournaments are mechanisms used to rank alternatives, usually in sporting contests whereby contestants are pitted against in each other in matchups to determine the best contestant. Tournament design is a widely researched ... -
The Impact of ESG on Firm Value: Evidence From M&A
(Master thesis, 2023)This thesis examines the impact of Environmental, Social, and Governance (ESG) factors on shareholder value using a large sample of mergers and acquisitions (M&A) deals in the US. Our findings indicate a significant ... -
The Power of Contrast: Exploring the Allure of Black-and-White Advertising in Shaping Brand Luxury Perception
(Master thesis, 2023)This study explores the effectiveness of black-and-white imagery in luxury brand communications, specifically in influencing consumers’ perception of luxury in an era of increased accessibility to luxury brands. We ... -
Empowering Organizations for the Digital Era: Unlocking the Potential of ICT Utilization and Organizational Learning
(Master thesis, 2023)The purpose of this study has been to provide a comprehensive investigation into the relationship between ICT and OP by considering multiple aspects of ICT utilization and organizational learning, innovative capabilities, ... -
The Impact of Monetary Policy on Unemployment: A Comparison of Local Projections and SVAR Analyses from Norway
(Master thesis, 2023)This thesis concerns the transmission of monetary policy shocks on the unemployment rate in Norway over the past 20 years. The study compares impulse response functions from local projections - estimated through OLS and ... -
Exploring Renewable Energy Adoption in the OECD: An Observational Panel Data Analysis of the Energy Mix Dynamics
(Master thesis, 2023)This thesis aims to develop understanding of the determinants of the energy transition by employing panel data analysis of 37 OECD countries over the time period 1990 to 2020. To control for unobserved heterogeneity, ... -
The Role of Culture in How Women Perceive Their Barriers to Leadership Advancement
(Master thesis, 2023)The purpose of this master thesis is to examine the barriers to leadership confronting modern-day women through a cross-cultural lens and, as such, enhance the understanding of women’s most common barriers as well as provide ... -
Exploring consumer willingness to share digital personal data for marketing purposes in a blockchain-based system where consumers control and are incentivized by micropayments for their data
(Master thesis, 2023)Most webpages today perform some sort of tracking, gathering information about internet users through “cookies”, which are used for creating personalized advertising to target consumers. As regulations are becoming stricter ... -
Enhancing brand engagement through social media video content: A quantitative analysis of tech brands on YouTube Shorts
(Master thesis, 2023)This study aims to understand the role of social media content on users’ engagement behavior. More specifically, the direct effects of brand prominence and content richness on users’ passive and active engagement behavior; ... -
An uncertain end: The impact of CEO dismissals on stock prices pre and post departure
(Master thesis, 2023)Chief Executive (CEO) Dismissals has received much attention in research literature due to its increasing occurrence. However, there has been little attention to how CEO dismissals affect stock market reactions, specifically ... -
Hedging crude oil during shocks
(Master thesis, 2023)Crude oil is a valuable commodity that significantly impacts the global economy. Therefore, protecting against the risks associated with its price volatility is necessary. This thesis focuses on regime shift periods and ... -
Becoming Mainstream: What Makes You a Digital Nomad?
(Master thesis, 2023)In this fast-paced era, digital nomadism articles dominate social networking platforms, capturing the attention of individuals seeking an alternative to their mundane 9-to-5 lifestyles. While academic studies have explored ...