Browsing Student papers by Subject "markedsføring marketing markedsføringsledelse marketing management strategisk strategic "
Now showing items 1-1 of 1
-
To buy or not to buy? Investigating the influence of e-commerce determinants on customer purchase intention in cosmetics industry: a comparative study between Norway and China.
(Master thesis, 2022)The study aimed to analyze several aspects of e-commerce determinants of websites and products factors as well as its influence on purchase intentions. Purchase intention itself is a substantial and comprehensive concept, ...