Browsing Student papers by Subject "markedsføring marketing"
Now showing items 1-4 of 4
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Electronic word of mouth and the impact of source factors
(Master thesis, 2011-02-02)This study has evaluated the aspects of source factors and their influence on perceived credibility in the context of word-of-mouth (WOM) and compared it with the literature on electronic-word-of-mouth (eWOM). Through ... -
How Can Artificial Intelligence Help Prevent Online Sexual Abuse?
(Master thesis, 2022)Due to the increasing problem of Online Child Sexual Exploitation and Abuse (OCSEA) over the past years, finding a way to prevent it has become more important. There has never been easier for perpetrators to contact ... -
How has fear of COVID-19 influenced consumers' purchase intention of green products?
(Master thesis, 2022)On the 26th of February 2020, the first Norwegian citizen infected with COVID-19 was confirmed (Kolberg et al., 2020), and only a few days later, in March 2020, the Norwegian government introduced the most intrusive measures ... -
Is it always good to be early? A look at how the EU adoption has impacted suppliers in the Lead Market of Norway
(Master thesis, 2022)A lead market (LM) describes an area where a new innovation design is successfully adopted prior to any other markets (Beise, 2004), and can be used to understand the diffusion of new products and services. While previous ...