Blar i Student papers på forfatter "Zijlmans, Luc Rogier"
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Decision-making in online retailing : The effect of payment solutions on cognitive dissonance and brand attitude
Zijlmans, Luc Rogier; Heen, Thea Marie (Master thesis, 2017)The growing consumer debt in many western countries is a major concern for the economy. In the meantime, online retailers are growing in number and are offering multiple payment solutions, many of which include delaying ...