Browsing Student papers by Author "Raines, Jennifer"
Now showing items 1-1 of 1
-
Shaping Young Minds: The role of logo shape, color and verbal context in forming assumptions about university value
Raines, Jennifer; Khosravi, Alireza (Master thesis, 2019)As student mobility has increased worldwide, so has competition among universities. In order to attract the attention, and tuition fees, of prospective students, universities must make a good first impression, which ...