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dc.contributor.authorFaraji-Rad, Ali
dc.contributor.authorMoeini-Jazani, Mehrad
dc.contributor.authorWarlop, Luk
dc.date.accessioned2013-11-20T08:45:25Z
dc.date.available2013-11-20T08:45:25Z
dc.date.issued2013
dc.identifier.issn1532-7663 (e-utg)
dc.identifier.urihttp://hdl.handle.net/11250/93862
dc.descriptionThis is an Open Access journalno_NO
dc.description.abstractWe propose that women's increased generalized sensitivity to rewards during the fertile phase of the menstrual cycle causes them to seek more variety in rewards when they are in the fertile phase than when they are not in the fertile phase of the cycle. In Studies 1–3, across the reward domains of mating and hedonic food, we show that women seek more variety in rewards when closer to ovulation. Moreover, we provide support for the proposition that women's increased reward sensitivity during the fertile phase of the menstrual cycle causes their greater variety seeking. Specifically, in Study 3, we show that fertile women's greater variety seeking does not extend to non-rewards, such as non-hedonic food. Our findings suggest that behavioral effects of women's hormonal shifts during the menstrual cycle are not limited to the mating domain and may extend to a wide category of reward domains.no_NO
dc.language.isoengno_NO
dc.publisherElsevierno_NO
dc.subjectFertilityno_NO
dc.subjectReward sensitivityno_NO
dc.subjectVariety seekingno_NO
dc.titleWomen seek more variety in rewards when closer to ovulationno_NO
dc.typeJournal articleno_NO
dc.typePeer reviewedno_NO
dc.source.pagenumber503-508no_NO
dc.source.volume23no_NO
dc.source.journalJournal of Consumer Psychologyno_NO
dc.source.issue4no_NO
dc.identifier.doihttp://dx.doi.org/10.1016/j.jcps.2013.05.001


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